

Animation - A medium for social change
Voice over style: Caring narrator, Gentle call to action Following on from my previous post here’s another example of a campaign using animation to address serious global, socio-political issues. This beautifully executed film by The House London, shines a light on the exploitation of migrant workers in the build up to the 2022 World Cup in Qatar and is a gentle call to action. This film has a totally different feel to the Zika Virus campaign. The animation has a lighthearted


The friendly voice of the corporate giant
Jacqueline Vitali Spanish Latin American voiceover accent The key to finding an effective corporate tone of voice is to communicate with people in a way that they find easy to understand. This is a very important consideration for those creating the content for the organisation, either in the form of the written word or visual media, as well as the way a script is spoken. The every day language and vocabulary, which is naturally used within certain organisations can have a te


Cuéntame una historia! Sally y sus lentes de domingo
Voiceover style; upbeat, enthusiastic, narrative This is an idea for a children’s book I had with my partner. Read in Spanish, it is a good example of a narrative style. I love recording to a brief but it’s also great to record my own stories for myself, to have the creative freedom to do my own thing. It presents its own challenges and I am my own greatest critic when it comes to getting the performance right. Doing my own production is really liberating. Additional audio ma


Creating atmosphere with your voice
Voiceover style; atmospheric, captivating, poetic,a sense of wonder We all know how evocative sounds can be; think of the sound of the ocean, or of a noisy city street. So it follows that the sound of your voice, in addition to creating mood or feel for a particular brand, can also evoke atmosphere and a sense of place.
For this piece about Jorge Luis Borges' summer house in Adrogue, south of Buenos Aires, I wanted my voice to have a sense of wonder and an intimate quality t


Dramatic storytelling - part one
Voiceover style; From mysterious, seductive, knowing to fast paced, urgent, frantic. Recorded for BBC Sport as the opening for the World Cup, this montage is about a mythical amazonian monster-snake. The aim of my story telling style at the start of the piece is to trigger a reactive emotion in the audience so that they become drawn in and immersed in the story, willing to put reality to one side for a while. To be convincing, I needed to sound all-knowing about something fas